Summary In this conversation, I interview Paul Schrimpf, an expert in ag tech and precision agriculture. We discuss Paul's background in journalism and his journey into the world of agriculture. We also explore the evolution of ag technology, including the impact of auto-steer systems and the rise of software in agriculture. We speculate on the next big innovation in the industry and the challenges of automation and consolidation. The conversation explores the challenges and complexities of adopting agricultural technologies in the farming industry. We discuss the disconnect between technology developers and farmers, the lack of government support for outstanding performers, and the cultural and lifestyle aspects of farming. The conversation also touches on the marketing strategies of ag tech companies and the need for a more realistic and practical approach to technology adoption in agriculture. In this final part of the conversation, we both discuss the challenges and complexities of the agriculture industry, including the difficulties of expanding farms, the importance of survival in both good and bad years, and the upcoming transfer of knowledge and land from one generation to the next. We also touch on the need for standardization and collaboration in ag tech, as well as the slow and deliberate progress being made in the industry. Overall, we emphasize the importance of learning from the past and using that knowledge to shape the future of agriculture.
Episode 8 - Interview with Paul Schrimpf
Episode 8 - Interview with Paul Schrimpf
Episode 8 - Interview with Paul Schrimpf
Summary In this conversation, I interview Paul Schrimpf, an expert in ag tech and precision agriculture. We discuss Paul's background in journalism and his journey into the world of agriculture. We also explore the evolution of ag technology, including the impact of auto-steer systems and the rise of software in agriculture. We speculate on the next big innovation in the industry and the challenges of automation and consolidation. The conversation explores the challenges and complexities of adopting agricultural technologies in the farming industry. We discuss the disconnect between technology developers and farmers, the lack of government support for outstanding performers, and the cultural and lifestyle aspects of farming. The conversation also touches on the marketing strategies of ag tech companies and the need for a more realistic and practical approach to technology adoption in agriculture. In this final part of the conversation, we both discuss the challenges and complexities of the agriculture industry, including the difficulties of expanding farms, the importance of survival in both good and bad years, and the upcoming transfer of knowledge and land from one generation to the next. We also touch on the need for standardization and collaboration in ag tech, as well as the slow and deliberate progress being made in the industry. Overall, we emphasize the importance of learning from the past and using that knowledge to shape the future of agriculture.