Summary In this conversation, Nathan Faleide interviews Kip Pendleton about the adoption and challenges of biologicals in agriculture. Kip shares his journey in the industry, from working in the seed industry to focusing on information and data collection through precision equipment. He believes that biologicals will be the next wave in agriculture, providing sustainable solutions for feeding the world. However, there are challenges in verifying the effectiveness of biologicals and managing expectations. Kip emphasizes the importance of harnessing and utilizing agricultural data to make better decisions and drive technological adoption. He also discusses the global competition in technological adoption, with countries like Brazil leading the way. This conversation explores various themes in US agriculture, including the impact of Brazil on the market, the utilization of technology, the fear of data privacy, the importance of collaboration, the need for change and adaptation, the potential of data, the value of sharing and learning from failures, the importance of interconnected systems, the changing business models, the potential impact of technology companies, the role of robotics, the need for collective action and data stewardship, the need for change in politics, the potential for positive change, the lessons from COVID-19, and key principles for success.
Episode 5: Interview with Kip Pendleton
Episode 5: Interview with Kip Pendleton
Episode 5: Interview with Kip Pendleton
Summary In this conversation, Nathan Faleide interviews Kip Pendleton about the adoption and challenges of biologicals in agriculture. Kip shares his journey in the industry, from working in the seed industry to focusing on information and data collection through precision equipment. He believes that biologicals will be the next wave in agriculture, providing sustainable solutions for feeding the world. However, there are challenges in verifying the effectiveness of biologicals and managing expectations. Kip emphasizes the importance of harnessing and utilizing agricultural data to make better decisions and drive technological adoption. He also discusses the global competition in technological adoption, with countries like Brazil leading the way. This conversation explores various themes in US agriculture, including the impact of Brazil on the market, the utilization of technology, the fear of data privacy, the importance of collaboration, the need for change and adaptation, the potential of data, the value of sharing and learning from failures, the importance of interconnected systems, the changing business models, the potential impact of technology companies, the role of robotics, the need for collective action and data stewardship, the need for change in politics, the potential for positive change, the lessons from COVID-19, and key principles for success.